After the devastating 2 week long maintenance by friendster they almost lost their valuable users and people start using facebook. Now friendster come up with a new theme, new design, new concept to attract their users to come back and use friendster again. 



you might want to check this: http://www.lagahit.com/2009/12/brand-disaster-friendster-com-steals-image-from-istockphoto-com/